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What really coming with tips, jokes , proverbs and several categories , where do they come from, how are they disseminated and what function do they have in modern society? Those are questions that are often asked when people reflect on the wisdom expressed in these short statements..

They appear so simple and obvious when heard, read or used, yet they amount to very effective modes of communication in interpersonal relationships, in political discourse, in the mass media, in literary works, in advertisements and in cartoons. Obviously people need such traditional sound bytes to add metaphorical expressiveness to their utterances and writings. This has been true since antiquity, and there is absolutely no need to fear the demise of these things as our lives become ever more complex.

To know

These categories are still being created today as ready-made formulas to express new human and social insights.